RMHC | 6-Second Hug
Ronald McDonald House helps lessen the burden for families with sick kids and believes that children heal faster when they’re with their families. It’s an organization that's not top-of-mind compared to other charities. Inspired by #IceBucketChallenge, we created a contagious social/PR idea embodying RMHC’s family-centric caring value, designed to generate awareness & participation.
