This year we took over middle and high schools with a live-streaming event that connected over 2,000 schools across the U.S. Throughout the assembly we led teens to take over the biggest social media battlegrounds of bullying and use #MeanStinks to spread nice. To amplify the conversation, we partnered with CBS Films and the stars of the newly released film, The DUFF, a teen comedy about high school bullying.
Media Coverage
The Biggest. Assembly. Ever. was featured on the Today Show and in SELF magazine, and the project was ultimately recognized at Cannes.
Case Study
In-Show Video Content
Stage Design / Wall of Nice
Promotional Posters
Social Media Takeover

Other Work

Back to Top