![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/560627aa-fbe3-4503-81fb-dd1926085c20_rw_1200.gif?h=ae75f4cdfe9f15f2ba0e4ff7a0c704af)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/8d5041608552311dd540a376_rw_1200.png?h=e8c11c8af7976bdb1008147667ebf010)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/e9d438c514dd50f555638c7f_rw_1200.png?h=52ee3d971734e5abbd76f735a401e522)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/9bfde82501e3622ecb29b4a7_rw_1200.png?h=4317ba189161b2089fd7d5b980224372)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/280ab272ebb520666c62ceed_rw_1200.png?h=d244631f768897bd9d4480054ccd352b)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/68ae1c33e3a32cd317bd7220_rw_1200.png?h=d632bededfcb2a95f5c587b193efad65)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/f7a37bf4cd43a8f3045affd6_rw_1200.png?h=11958143e5a004a1327675e6420d3d62)
![](https://cdn.myportfolio.com/c44d3f23a75bd81e8606b5b3e556102c/bf6d620dd17ce23ee2b327d4_rw_1200.png?h=a90c06d4c368f5239a3449175e2c3e6c)
In the face of environmental change and a shrinking Arctic habitat, Coca-Cola sought to help ensure a future for the polar bear by pledging $3 million to support World Wildlife Fund's efforts to establish a lasting Arctic refuge. We created Arctic Home to increase awareness of the polar bear's plight and encourage additional donations from the public. This NY Times homepage takeover animation encouraged $1 donations via text by illustating how our collective texts (represented by thumbprints) can add up to something amazing—a future for the polar bear and its Arctic home. This won a Silver Addy Award for interactive media/online marketing.