Coca-Cola | Arctic Home

In the face of environmental change and a shrinking Arctic habitat, Coca-Cola sought to help ensure a future for the polar bear by pledging $3 million to support World Wildlife Fund's efforts to establish a lasting Arctic refuge. We created Arctic Home to increase awareness of the polar bear's plight and encourage additional donations from the public. This NY Times homepage takeover animation encouraged $1 donations via text by illustating how our collective texts (represented by thumbprints) can add up to something amazing—a future for the polar bear and its Arctic home. This won a Silver Addy Award for interactive media/online marketing.